For Shopify shops selling to consumers

Run ads in ChatGPT, right below the answer your customer just read

We set the channel up for your shop and run the ads for 30 days, both at no cost to you. You pay your own ad budget, billed to your own card directly by OpenAI.

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Your customers ask ChatGPT, and under the answer there is exactly one slot.

Advertising in ChatGPT has been bookable in Germany since 31.08.2026. The slot sits under the answer, where somebody is describing what they are looking for. Whoever wants to stand there has to be set up first: two reviews come before the first delivery.

01

It reaches consumers

Ads run in ChatGPT Free and Go. Plus, Pro and the business plans stay ad free. If your shop sells to consumers, that is the right side of the line.

02

There is no second way in

There is no SEO and no editorial route to that slot. OpenAI keeps ads and answers apart. Whoever wants to stand there books it.

03

The setup is the same work as at Meta

A pixel in the shop, a report from your server, the same id on both paths, consent before either, plus two reviews. Anyone who has built this for Meta or Google knows the cost.

We built both paths in our own account, the pixel and the Conversions API, and walked into every trap once. Then we advertised for a night ourselves, to shop owners: about 11,800 impressions, 90 clicks, not a single enquiry. That is why the question about your customers comes before the offer.

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Three things decide this channel. Before the first budget is set.

The ads only reach Free and Go

OpenAI serves advertising to the Free and Go plans only, Plus, Pro and the business plans stay ad free. Of eight advertisers who published numbers from their own accounts up to 1 September 2026, five ended up with no conversions or almost none, and all five were selling marketing, SEO or agency services to people who work with AI for a living. The three with results sold to consumers.

We do that arithmetic before the setup: who buys your goods, and what a click may cost so that the contribution margin of an order carries it. If it does not carry it, we say so before you open an account.

Two reviews stand between you and the first impression

An ad account goes through two separate reviews, one for the advertiser and one for the account itself. The ads manager announces five to seven days for this, a second account speeds up nothing, and OpenAI says it cannot expedite a review on request either. In our own German account the second review stayed open from 1 September 2026 at 07:41 UTC until 4 September 2026 at 05:03 UTC.

We build campaign, ad and measurement while that clock runs, and read the review status over the API every day. On the day of approval the channel stands and the first campaign can go live.

There are no keywords to bid on

Steering happens through context hints, that is descriptions of the conversations and topics your offer should fit into, plus a maximum bid and the target country. In Europe delivery starts without personalisation: OpenAI names the conversation topic, a coarse location and the device type as its signals.

We write the context hints from your range, set the maximum bid from your margin and create the campaign over the API. Every script reads back before it writes, so nothing lands in the account twice.

Your channel. Our setup. If a piece is missing, we build it.

We open the ad account, take it through both reviews, build campaign, ad group and ad, set up the measurement pixel and the Conversions API, and report every day what changed inside the account.

Ad accountAn account in the ads manager with name, favicon and billing profile, then both reviews.
CampaignObjective, budget, flight dates and target country, plus maximum bid and context hints in the ad group.
AdHeadline, body, image and destination in the sizes OpenAI requires for the review.
Landing pageYour page has to let OpenAI's crawler OAI-AdsBot through. We measure that before the ad goes in.
Measurement pixelThe pixel in your store, with events from the view to the order, loaded only after consent.
Conversions APIThe report from your own server, carrying the same event id as the browser so nothing counts twice.
Daily watchOne check a day reads review states, campaign and numbers and reports every status change.
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What to know before you start.

For Shopify stores

that want this channel set up while it is still new.

Tell us which shop this is about. Setup and the first 30 days cost you nothing: we build the ad account, the campaign and the measurement, and we run the ads for a month. You pay your own ad budget, billed to your own card directly by OpenAI.

Request the trial month

Leave a number and we call in the window you pick. Otherwise we reply by mail on the next working day.

Area: Advertising

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