Google Ads Role-OS
Not your ads tool. Your ads freelancer.
An autonomous system that ties your Google Ads campaigns to Shopify revenue, finds waste, adjusts bids, and tells you every morning where the lever is today.
01 Aufgaben
Tasks/ 6 tasks
What your Google Ads Role-OS does daily. The work of a senior media buyer, as a closed loop. Every day, no briefing, no hourly billing.
Tasks
Bid & keyword optimizationAdjusts bids based on real Shopify margin. Automatically adds unprofitable search terms as negative keywords.
Autonomous execution (T1)Reversible changes (bids, negatives, ad-group budgets) go live autonomously. Creative rewrites as drafts; larger budget shifts per approval.
Spend anomaly detectionDetects unusual CPC spikes, conversion drops, or impression-share dips in real time, before the daily budget burns out.
Attribution gap analysisCompares Google Ads conversions with Shopify revenue. Finds channels that claim what they didn't deliver, and vice versa.
Cross-platform budget optimizerWhen combined with Meta/TikTok: a weekly proposal for where the next €1,000 should go.
Stakeholder report (monthly)No ROAS vanity metrics. A real report: what was tested, what worked, what's next. With hypotheses and measurement.
02 So funktioniert's
Getting started/ 3 steps
Three steps. We build the employee you envision. You work with him.
Step 1
Define together
Tell us what your employee should do. We sort out tools, data, and tasks. Then we build him exactly like that.
ToolsDataTasks
Step 2
Set up automations
We define together what should run regularly. Reports, analyses, content. He works in the background, no reminders needed.
ReportsAnalysesContentAutomations
Step 3
Get started
Your employee knows your business and remembers everything. He gets better with every task. Knowledge base, memory, and automations are active from day 1.
Knowledge baseMemoryAutomations
03 Role-OS
Role-OS6 layers · closed loop
Six layers. One closed loop. Every action has a hypothesis with a measurement window. The system learns what works on exactly your account and your products, over weeks and months.
Role-OSEvery execution → measured after X days → memory learns
01
ObservationGoogle Ads API (campaigns, keywords, search terms, impressions). Shopify (orders, margins, returns). Own time-series DB for trends over months.
02
DiagnosisDaily analysts: spend anomaly, search-term drift, CTR erosion, conversion lag, quality-score changes. Every finding is actionable.
03
StrategyLLM prioritizes findings by urgency × leverage × margin impact. Builds concrete change sets: "bid +12%", "negate these 47 terms", "pause PMax asset group X".
04
ExecutionT1 (bids, negatives, small budget shifts) autonomous. T2 (new ad copy, asset uploads) as drafts. T3 (budget shifts >20%, new campaigns) per approval.
05
ReportingDaily briefing (morning via email/Slack), weekly cross-platform review, monthly stakeholder report. Alerts on critical events.
06
MemoryLearns your per-product margins, seasonality, search-intent drift, which creatives resonate with your audience. The unfair advantage over a new freelancer.
04 Agentur-Rechnung
Freelancer mathWhat you pay today vs. what you get
The math your Google Ads freelancer doesn't do. Typical deliverables of a senior freelancer per month, and what your Role-OS handles autonomously in the same window. No retainer, no comms overhead.
Deliverable
Freelancer (avg.)
Role-OS
Account check
1-2× / week
Daily, automatic
Bid adjustments (T1, reversible)
Manual, weekly
Autonomous, live
Negative keyword upkeep
Monthly
Daily, autonomous
Shopify margin matching
Rarely / never
Per conversion
Impact measurement per change
Subjective
With hypothesis, measurable
Typical freelancer retainer per month€2,500 - €5,000 → flat rate
05 Integrationen
Integrations/ 4 tools
Connected to your ads stack. Google Ads API for observation + execution. Shopify for real margins and order data. Optional Tavily for competitor monitoring.
Works with
Telegram
Slack
Discord
Chat-Interface
TelegramSlackDiscord06 Sicherheit
Security/ security + compliance
German infrastructure. Your data stays here.
99.9%
Uptime
OS-level
Container isolation
AES-256
Encryption
100%
GDPR compliant
Certifications
GDPR Compliant
Container Isolated
Made in Germany
SOC 2 (in progress)
07 Pricing
Get started
Let's talk. We'll show you in 30 minutes what your employee will look like. Tailored to your tools, your data, your business.
Your own digital employee
All integrations included
Built for your business
German-quality support
08 FAQ
FAQ/ 6 questions
Google Ads Role-OS FAQ